Fashion for life
Two guys, and one hat to rule them both. Or so we thought – turned out we were in it for the long game, and are on a mission to change menswear for the better.






Fashion industry has been operating on unsustainable business models for too long. We wanted to change and challenge that.
“If you push through the fear of trying a new style, of taking fashion risks—amazing transformations can happen."
Marissa Mayer, businesswoman and investor